Your first first set of choices should address purpose:
Is this site merely informational? That is a: BILLBOARD SITE
Do you want your customers to interact with a site, for instance submit information, join a mailing list, etc.? That is an: INTERACTIVE SITE
Do you want to sell on line? That is an: E-COMMERCE SITE
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Your second set of choices should address budget:
Are you willing to pay third parties for design and maintainance?
Do you want to save money by assisting in the design and have the ability to publish, edit and delete information to selected pages yourself? WITH NO CODING EXPERIENCE .
Would you like the ability to set up and/or change e-mail addresses, vacation messages, passwords, submit to search engines, etc. yourself?
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Your last set of choices concerns marketability:
Is you market diverse enough that creating a "MIRROR SITE" in another language makes sense?
Is "load time" important to you?
Is "search engine placement" important to you?
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