Reasons for a commercial web site:

1) Many small businesses rely on coupon offer, specials etc, to drive business. These are published in print media, radio and/or T.V.
This is an expensive proposition.
These offers can be published to printable page on a web site referenced in your choice of traditional media advertising for much less.

2) With traditional media buys you are limited by time and/or space when outlining your products and services.
A web site affords your visitor almost unlimited content. You can "get your total message across".

3) If you are selling a product, an on-line order system can only be plus business.

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